Originating in Scandinavia, BAT’s flagship Modern Oral brand Velo is now a leading global brand of nicotine pouches. These typically appeal to a broader audience than traditional oral tobacco (snus) because of their attractive price positioning. Nicotine pouches are small bags that are placed in the mouth between the upper lip and gum, which contain nicotine but no tobacco. They’re a modern and unobtrusive way for smokers and vapers to use nicotine. They also come in a variety of nicotine strengths and flavours to suit a variety of tastes and preferences. The expansion of the Modern Oral category is driven by a specific set of unique benefits which compliments BAT’s New Categories portfolio. It combines discretion, which is important for today’s consumers, and satisfaction of nicotine and flavours in a unique format that can be used anytime, anywhere. Strengthened by BAT’s proprietary nicotine delivery technology and unique design, BAT’s Modern Oral products offer a unique experience and outperform the competition on key attributes such as aroma, flavour and satisfaction.